I have customers and business associates who have called to ask what I thought about using the storm to market their business in one way or another. I thought it was appropriate to address it here. Using current events to market your business can be fun, silly, productive, helpful or tacky. Using Hurricane Sandy can fit all those adjectives. Here is my advice. If you have a product or service that can really help people in some way to get through this crisis then you should consider promoting it in one way or another, however, the best way to help is to really offer a deal. So if you have a product people need, offer it at a discount - don't up your price for the quick buck. Instead offer a discount to really help people get something they need. They will remember it and recommend you to others. Those who price gouge will also be remembered but not in the right way.
Our thoughts and prayers are with everyone who has been impacted by this storm. We wish everyone a quick return to normalcy.