Just like every other marketing initiative start by clearly identifying your goal and vision for the project. What are you doing a video or series of marketing videos? To sell? Teach? Increase brand awareness or just for fun? Depending upon your overall goal, your video will need to adjust.

marketing, public relations, Marketing, New Media, On-Line Marketing ToolsRisa HoagJuly 1, 2016marketing, video, public relationsComment

Marketing in a Digital World - Creating Loyalty

Inspiration, Marketing, New Media, On-Line Marketing ToolsRisa HoagJune 7, 2011brand, loyalty, marketingComment

A time saver!

New Media, On-Line Marketing ToolsRisa HoagJanuary 12, 2011Hootsuite, marketing, social mediaComment