Social Media to Enhance Your Marketing Campaign
A successful marketing campaign will include a mix of "old fashioned" techniques like press releases, article writing and story pitching, but it will also include new media opportunities like blogging, social networking and viral campaigns.... so how's your social media strategy going?
If you haven't thought about social media yet or how it can positively effect your bottom line, it's time you did. Social media isn't going away. It's only going to become more important in 2010 and beyond.
At the very least, get yourself a Twitter account and set up your LinkedIn profile. Not sure how to get started? Begin by reading the help section for each and start reading and listening. Social media is mostly free and it's a great way to build a network beyond your typical local business networking group. The key is figuring out your strategy and being consistent with implementation (that's the same advice for using old fashioned media!).
Below is our Twitter account feed and a link to my LinkedIn profile; follow us to start and then seek out others that you may find helpful for your business. The key is sharing information and becoming a resource (don't think of it as a sales tool quite yet).
Need help? Give us a call at 845-627-3000 or complete our public relations contact form and we'll provide some helpful feedback, after all, Risa Hoag is a Certified Inbound Marketing Professional!
http://www.linkedin.com/in/risahoag
And, don't forget one of the very best ways to keep yourself in front of people... say thank you!
GET YOUR THANK YOU PROGRAM STARTED TODAY!
One of the best ways to keep your company top of mind with customers is to implement an old fashioned thank you program... with a modern twist.
In my 25+ years of marketing, I have never found an easier, more cost-effective way to stay in front of my business contacts. SendOutCards is an easy to use, very professional and highly effective way to send an old fashioned thank you card through the mail with a real stamp to anyone in a matter of seconds.
Why does it work? Two reasons...
1) In today's email/texting environment, no one expects a beautiful hand-written card in the mail with your personal signature on it, thanking them for business or a referral or just taking time for a meeting. It is surprising and appreciated.
2) It works because it is easy for you to use; it only takes 30 seconds to send a card when you're thinking of it, not days later.
And the response is amazing. You can try SendOutCards for free on me. Visit www.sendoutcards.com/risa and see for yourself how easy it is to use this system. If you like it and want more info, email me and I will send you a magazine that details all the great features of this program. I'll send it to you free of charge. I'll even pay the shipping.
There are many ways to promote yourself, but to get started right away with my favorite (for free) click here www.sendoutcards.com/risa
This incredible program will also allow you to print hundreds of your own customized greeting cards or direct mail postcards in a matter of minutes and without spending hours to address, stuff, stamp and mail them. You can personalize each card with your handwriting, signature, logo or photo and have them sent through the mail with a real stamp for you. You will not only increase business, you will save money. Sending a postcard can cost as little as $.31 plus postage for one card. A regular greeting card can cost as little as $.62. With this system you can also send thank you gifts. It is a win/win.
NO GIMMICKS, THIS IS JUST GOOD, COST EFFECTIVE, OLD-FASHIONED RELATIONSHIP MARKETING. THERE IS NO DOWNSIDE AND I CAN'T IMAGINE WHY ANYONE WOULDN'T WANT TO ADD SEND OUT CARDS TO THEIR MARKETING TOOL BOX.